San Diego, Van Nuys, Calif. MGA Entertainment, the world's largest private toy company, has unveiled its new, S.T.E.A.M.-inspired property, Project Mc². The franchise includes a spy-themed Netflix original series produced in partnership with AwesomenessTV; short form digital content airing on AwesomenessTV and DreamWorksTV YouTube channels; and a toy line comprised of fashion dolls alongside authen-tic S.T.E.A.M. experiment kits.
"My goal with the Project Mc² franchise is to encourage girls everywhere to be interested and pursue S.T.E.A.M-based careers, so in my lifetime, I can see the CEO of Apple, Amazon or Intel be a woman," Isaac Larian, CEO of MGA Entertainment, said.
Taking girl empowerment to the next level, the dolls were designed to represent real girls. Each character has a unique cultural backstory, face sculpt and is engineered to stand at a different height. In addition, the line features activity kits like Grow-Your-Own Rock Sugar Jewelry and Make-Your-Own Soda Can Robot.