OMAHA, Neb. -- Union Pacific Railroad's social-media based high school photo safety campaign is a 2016 Telly Awards Bronze winner. The campaign urges photographers and high school seniors to refrain from taking photographs on or near railroad tracks.
Through startling videos, Union Pacific compares the dangers of snapping photos on tracks to posing for senior pictures on a busy road. Neither are safe locations. The campaign airs exclusively on social media channels. Union Pacific worked with St. Louis-based Geile/Leon Marketing Communications.
The Telly Awards was founded in 1979 and honors outstanding local, regional and cable TV commercials and programs; video and film productions; and online commercials, video and films. Winners include advertising agencies, production companies, television stations, cable operators and corporate video departments.
A judging panel of more than 500 accomplished industry professionals judged the competition. Less than 10 percent of entries are chosen as winners of the Silver Telly, the highest honor. Approximately 25 percent of entries are chosen as Bronze Telly winners.