LAURIE HERNANDEZ Celebrity Spokesperson and Role Model

by Ricardo Castillo in

To the victor go the spoils. And for Laurie Hernandez who has become part of Olympic history as a gold medal winner there are important choices to be made about what she will lend her name to and support. After all the years of hard work, it can be the pot of gold at the end of the rainbow, but it can also be an opportunity to advance causes that are important to her. 
The Rio Olympics were still going on when Procter & Gamble (P&G) announced that Laurie was named the Crest® and Orgullosa ambassador. Laurie’s mom, Wanda Hernandez, also joined P&G’s ‘Thank You Mom’ family to share her journey and highlight the pivotal role moms’ play in the development of student athletes. Laurie and her mom made their first official appearance on August 19 at the P&G Family Home in Rio, a ‘home away from home’ that P&G set up as a convenient stop for families traveling among the Olympic sites, so they could enjoy a meal and relax in family rooms. 
Laurie and her mom will be featured in an upcoming campaign on the Orgullosa online platform (, which was created to celebrate, empower and fuel Latinas’ accomplishments and dreams. The initiative, which carries the name of the Spanish word for “proud,” will spotlight personal anecdotes of the Hernandez family and the pride in their culture, traditions and family. The aim of Orgullosa is to empower Latinas to feel confident about their personal appearance, style and homes. 
Laurie’s partnership with P&G affords her the opportunity to present a positive message to young Latinas who may want to follow in her footsteps. P&G suggests that Hernandez represents a new wave of Latinas who shine with orgullo (pride) and confidence and are reshaping the face of America.
Laurie is approaching this partnership with the energy and enthusiasm that she brings to her performances. “My motto in life is to embrace every moment. This is such an exciting time for me, and I’m so proud, Orgullosa, to be a Crest athlete,” Hernandez said. 
“Olympian Laurie Hernandez has inspired people around the world through her talent, personality and amazing smile. We welcome Laurie to the P&G family, and we’re so proud to support her as a role model for the strength and power of Latinas and their families,” said Marc Pritchard, P&G Chief Brand Officer.
P&G invites Latinas to visit to become part of the Latina-inspired community.
In addition to P&G, Laurie has caught the attention of the Kellogg’s® Company. In celebration of the U.S. women’s gymnastics win in the team competition, Kellogg’s® has announced that is featuring Laurie and her teammates on gold medal edition boxes of Kellogg’s Special K® Red Berries. The boxes feature teammate Simone Bile’s medal image on one side and Team USA’s image on the other, as Kellogg’s first-ever double-sided pack honoring two distinct achievements. 

Laurie Hernandez Hispanic outlook-12 magazine