HELLO! ¡HOLA! THE CARE BEARS™ LEARN A NEW LANGUAGE

by Ricardo Castillo


Tipitom© and American Greetings Entertainment Announce Partnership for Interactive Bilingual Apps for Children

IMAGE COURTESY OF AMERICAN GREETINGS ENTERTAINMENT

IMAGE COURTESY OF AMERICAN GREETINGS ENTERTAINMENT

NEW YORK, NY – American Greetings Entertainment (AGE) has announced that it has partnered with Bilingual Children’s Enterprises (BCE) to develop a new interactive app that introduces early learners to Spanish and English. Through videos, gaming and storybooks, the app uses science-based methodology proven to stimulate language learning for preschoolers through a dual language approach. 
BCE is a mobile learning and entertainment platform helping young kids learn English, Spanish and other languages and in so doing to help better prepare early learners for kindergarten. BCE is the creator of Tipitom, a series of bilingual early-learning videos and apps available for mobile devices. The app in development will feature a cast of multicultural characters alongside the Care Bears who will help children with pre-literacy skills, the development of fine motor skills, as well as identifying colors, letters, shapes and numbers in a fun and engaging way. 
AGE selected to partner with BCE because of Founder & CEO Deborah Castillero’s extensive experience in successfully launching products for the U.S. Hispanic and LaTam markets. Castillero has a proven track record using the dual language learning approach, which helps to accelerate second language learning while fostering bilingualism. This approach also improves overall academic performance, enhances problem solving skills and helps close the achievement gap particularly for English language learners; a segment of the U.S. student population growing seven times faster than the rest.
“We want to give kids a high-quality experience and the gift of a second language,” Castillero said. “With our multicultural characters, conversational storytelling and vocabulary-rich topics in two languages, literacy and reading readiness is attainable through mobile for kids globally.”
According to “The Early Catastrophe: The 30 Million Word Gap by Age 3,” it’s estimated the average low-income child hears 30 million fewer words than his or her higher income peers by the time he or she is just three years old, and high-quality, early-education programs can make up some of the difference. Exposing early learners to vocabulary-rich conversations in context can be an effective teaching method that appeals to kinesthetic, auditory and visual learners.
“Care Bears is a global brand with nearly 35 years of history and fans all over the world,” said Megan Buettner, Head of Creative & Digital, American Greetings. We’re excited to partner with BCE to provide quality bilingual educational content to engage with some of our youngest fans.” 
First introduced by American Greetings in 1982 through consumer products, greeting cards and later an animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties. They first appeared in their own television specials in 1983 and 1984 and then made the leap to the big screen in 1985-87 with “The Care Bears Movie” trilogy. They also had their own television series from 1985 to 1988, which is currently available to watch on Netflix as well as the new series “Care Bears & Cousins.”  The brand also has a robust social media following, has more than five million views of new and classic videos on YouTube and has a portfolio of popular apps for mobile devices. •